Fire Service Campaigns and News

Road Safety Campaigns

National Road Safety Week

Winter driving campaign

Make time for winter

Two important steps to make time for winter:

  • Be prepared - is your vehicle ready for winter?  Breaking down is never a pleasant experience - especially on the motorway.  It's even worse if you have to wait for recovery, outside your vehicle, in cold and wintry weather.  You'll also want your vehicle to be in the best condition to handle difficult driving conditions in severe weather.  So it's a good idea to get your vehicle serviced before the winter to reduce the chance of problems.
  • Be informed - check the latest traffic and weather before your journey.  The Highways Agency website includes the latest traffic reports, maps showing how the traffic is flowing on England's motorways and major A roads, views from CCTV cameras, average speeds and the displays on motorway signs, as well as weather conditions.

Check that you have an emergency kit available in your car.  This should include:

  • Ice scraper and de-icer
  • Warm clothes and blankets - for you and all passengers
  • Torch and spare batteries - or a wind-up torch
  • Food and flask with a hot drink
  • Any medication you need to take regularly
  • Boots
  • First aid kit
  • Jump leads
  • A shovel
  • Road atlas
  • Sunglasses (the glare from winter sun can be dazzling)

Check that your vehicle is ready for winter using the POWDERY checklists as a good reminder:

  • PETROL (or diesel).  Have you got enough?  Do you know where to fill up?
  • OIL - check levels once a month
  • WATER - check radiator and screenwash regularly
  • DAMAGE - check wipers, lights etc. for signs of wear and tear or damage, and make sure windscreens, windows and lights are clear of ice and snow
  • ELECTRICS - check lights, indicators and controls are working properly
  • RUBBER TYRES - are they well inflated, legal with good tread and free from damage?
  • YOU - are you fit to drive?  Have you slept well?  Are you taking any medication that could make it unsafe for you to drive?

If you are planning to travel with pets, ensure that animals are safe and secure, and will not be a distraction to the driver or people travelling in your vehicle - seek appropriate advice before you travel. 

Click here for more information from the Highways Agency

Click here for more information on getting ready for winter

Think! Road Safety

The Isle of Wight Fire and Rescue Service works to the national Think! Road Safety Calendar and also targets its own campaigns at local issues during known problem times.

The pages in this section show details of the range of different campaigns recently targeted at Island road users.

The governments Think! Road Safety Department produces an annual calendar of road safety campaigns which is accompanied by a range of media promotions targeted at different audiences throughout the year.

Click here to view the recent Think! Campaigns.

The Road Safety Charity Brake also runs nationwide road safety campaigns and offers a range of advice. For more details click here.

Think! provides road safety information for road users. Their aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

Motorcycling

Injuries to motorcylists are out of proportion to their presence on our roads.

THINK BIKE THINK BIKER

Speed

Speed is one of the biggest factors in fatal road crashes.  Speed limits are there for a reason - find out why:

IT'S 30 FOR A REASON

Think! Cyclist

The THINK CYCLIST campaign offers advice to drivers and cyclists on how to stay safe on the road.

THINK CYCLIST

Seatbelts

Not wearing a seatbelt can be fatal, even at low speeds - watch a video showing what happens in a crash.

ALWAYS WEAR A SEATBELT

Drug driving

For those caught while driving under the influence of drugs, the penalties are as severe as for those who drink and drive.

YOUR EYES WILL GIVE YOU AWAY

Mobile phones

Using a mobile phone while driving means you're four times more likely to crash - take the Driving Challenge to see why.

USING ANY MOBILE PHONE WHEN DRIVING IS DANGEROUS

Horse sense

Whether you're a rider or a driver, find out how to keep safe on the roads and avoid accidents involving horses.

PASS HORSES WIDE AND SLOW

Fatigue

An estimated 20% of accidents on trunk roads and motorways are sleep related - don't drive tired.

DON'T DRIVE TIRED

Drink driving

Any amount of alcohol affects your ability to drive - and there is no foolproof way of drinking and staying under the limit.

IT'S NOT WORTH THE RISK

Tales of the road

Road Safety games, quizzes, tips and advice for 6-11 year olds and parents.

TALES OF THE ROAD